Building your Brand
Now that your company is up and running, it’s time to build that brand that you have created!
This is a very important part of your business. You need to be innovative, catchy, and on top of your game because if you have competition in your niche, someone else might be doing a better job of branding themself and leaving you in the dust.
Why do you think Walmart and Target are doing much better than KMart!
Why is Dunkin Donuts still around and Krispy Kream buildings up for rent!
Some of you may not even know about a business called Coldstone but everyone know Dairy Queen!
Branding your business is as easy as 1.2.3!
1st your logo. Does it represent your company? What you stand for? What your trying to portray to your clients or customers?
2nd your name. Is your company name catchy? Does it describe your business? Is it easy to remember?
3rd your exposure. Does anyone even know your company exists?
Here is a great article from my friend Neil Patel on Branding!
Here’s another great article from the ShoeMoney Blog!
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I totally agreee!