Building your Brand
Now that your company is up and running, it’s time to build that brand that you have created!
This is a very important part of your business. You need to be innovative, catchy, and on top of your game because if you have competition in your niche, someone else might be doing a better job of branding themself and leaving you in the dust.
Why do you think Walmart and Target are doing much better than KMart!
Why is Dunkin Donuts still around and Krispy Kream buildings up for rent!
Some of you may not even know about a business called Coldstone but everyone know Dairy Queen!
Branding your business is as easy as 1.2.3!
1st your logo. Does it represent your company? What you stand for? What your trying to portray to your clients or customers?
2nd your name. Is your company name catchy? Does it describe your business? Is it easy to remember?
3rd your exposure. Does anyone even know your company exists?
Here is a great article from my friend Neil Patel on Branding!
Here’s another great article from the ShoeMoney Blog!
Web Design
Well by now you should have an Idea of what you want to do with your business, a business name, a Incorporated Business, a bank account … your ready to get out there and get your business going!
Now it’s time to create an identity for your business! You know how you like to dress, you know what you like to drive … now you gotta give a look to your business. Corporate, Grungy, Fun … You decide!
Just remember one thing, it all depends on how you want to run your business and what type of niche your in.
You can’t really have a fun site if your dealing with peoples money and you don’t want to look to corporate if your telling jokes!
To make sure your site looks the way you want it to look I suggest hiring a Web Designer to create the look and feel of your website from the beginning.
Remember this phrase as it’s one that I live by: “You Only Get One Chance at a First Impression!”
With that being said, you wouldn’t want your web presence online to look out of line!
At Daddy Design our core philosophy is to understand our client and what their specific needs are and with that understanding we can then deliver service and ideas unparalleled by our industry counterparts. With our many years of experience working with small businesses to mid-sized corporations we understand that client needs vary. This is another reason why we take the extra step to work closely with our clients and determine exactly how we can illustrate their ideas so they can remain competitive in their constantly changing marketplace. We know our clients are one step ahead of the competition, and it is our job to ensure their marketing concepts will confirm they stay that way.
I have been working closely with Daddy Design on several different projects and I suggest their services 100% as if I were actually designing your site myself!
Check their site out, look at some of their work, I think it will speak for itself!
Why Start A Business Now
You may be asking yourself, why start a business now?
Because here are some of the latest stats …
1.2 Million Jobs Lost in 2008!
The highest job loss number in 14 YEARS!
Now are you still asking yourself that question?
Why Start A Business Now - Darin.Biz on 12seconds.tv
Whats Next
So you have your domain name, you have Incorporated your business, you know what your going to do!
Now it’s time to get a Bank Account for your business!
Choose a bank that is convenient for you. One you can make deposits to quickly and one that you trust!
Choose a bank that has features that will help you run your business!
Time to Incorporate
By now I’m sure you have been waiting on me to tell you the next step to getting your New Busines Going. (Yea right … you have been reading other blogs cheating on me … i know it … i saw you) Well you have your product or niche picked out, you bought your domain name, now it’s time to Incorporate!
You heard correct, you are going to Incorporate your business! Why incorporate you say? Ok, here we go.
I don’t have to reinvent the wheel here so I’ll just use some snippets to help explain why …
To decide whether or not to incorporate your business, you have to think about why you want to incorporate it.
Some people want to incorporate their businesses because of the perceived liability protection of corporations - but directors of corporations can be held liable, especially if they’ve personally guaranteed loans for the corporation.
Others want to incorporate their businesses because of the supposed tax advantages. However, unless you make more than $120,000 a year, incorporating your business for tax reasons doesn’t make sense. And you need to bear in mind that incorporation is an additional expense. Not only does it cost more to incorporate your business, but maintaining a corporation costs time and money, too because of the additional paperwork.
However, you may need to incorporate your business because of provincial requirements or to get the clients your business needs. Certain types of businesses need to be incorporated in some provinces, and some companies will only assign contracts to incorporated companies (because of liability issues).
To make it simple, if you really want to make your business work, you have to act like it’s a business and not just some little thing you came up with. Lets face it, you want to make money and free yourself of the 9 -5 rat race. By Incorporating you will do just that. You will have your own business that will set you free!